KELLOGG’S LAUNCH SPECIAL K BLISS MINT CHOCOLATE
Release date: 28/05/2008
KELLOGG’S LAUNCH SPECIAL K BLISS MINT CHOCOLATE
- New cereal bar offers a distinct and exciting flavour
KELLOGG’S is launching an exciting new addition to its Special K Bliss cereal snacks range.
Special K Bliss Mint Chocolate offers a new and distinct flavour choice to a category dominated by fruit and nut variants.
It is the first and only low calorie Mint Chocolate snack currently on the market and Kellogg’s is confident the product will attract a new range of consumers.
The bar is a delicious medley of light and crispy cereal pieces, combined with a mint infusion on a layer of fine, continental chocolate for an intense and satisfying chocolate experience.
Mint Chocolate is a proven winner in the biscuit category - worth £25m – and the new Special K Bliss Mint Chocolate offers consumers a less indulgent option at less than 90 calories a bar.
Kellogg’s is to support the launch with a marketing and advertising campaign and expect Special K Mint Chocolate to deliver £2m in retail sales.
The company is spending £6.6m on TV advertising during 2008 to raise awareness of the Special K cereal bar brand.
Jean Yves Heude, Kellogg’s General Manager Sales & Snacks, said: “The launch of the new Special K Bliss Mint Chocolate offers a real opportunity for us to tap into a whole new consumer bracket.
“Mint Chocolate is a proven favourite in the biscuit category and now Kellogg’s are offering a healthier alternative to consumers who may be watching their shape but still want to snack on a mint chocolate treat.”
For sales information, please call 0870 2402393
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Notes to Editors: For further information and images please contact Louise Davies at the Kellogg’s Press Office on 0161 869 5500.
About Kellogg’s: The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain, FruitaBu and Special K snacks. Kellogg’s is committed to helping families get active through its sponsorship of the Swim Active programme and its partnership with ContinYou has provided a network of breakfast clubs across the UK.
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